American Express approached me for a campaign called “Small Biz Saturday.” I created digital assets for them to use on social media and I posted to my Instagram account as I encouraged shoppers to support their local, small businesses. I highlighted a friend’s brewery called Gunwale Ales and supported them by shopping at their brewery and encouraging beer drinkers to shop there as well. My activation resulted  in an increase in foot traffic for the brewery from all around Orange County, LA and San Diego. Also, an 8x8 print of one of my photos can be seen on the wall directly in front of the entrance – so that’s pretty cool.